The Story

LILY AND ROSE

With a background in fashion design, Therese Zetterberg has created a sucessful concept with her two complementing brands. Under Zetterberg Couture, she has been designing exclusive couture and ready to wear clothes as well as bridal collections for nine years. Lily and Rose is the accompanying brand for standalone or matching jewllery. Therese Zetterberg´s sparkly designs are inspired by what she finds beautiful, similar to the inspirations for her line of couture dresses: mainly fashion and architecture, and a mix of vintage and crown jewels. Imagine the glamorous characters of The Great Gatsby or the elegant aristocrat family in British period drama Downton Abbey

The Name of the brand comes from the TV series Sex and the City, about the lives of four fashionable women living in New York City. One of the main characters is wealty Charlotte York Goldenblatt, who names her tow daughters Lily and Rose. "Lily and Rose is a tribute to the best TV series ever made", says Therese. " I was 16 years old when Sex in the City started and it was my biggest source of inspiration at the time. For three years I was Carrie Bradshaw lookalike every weekend, quite a success in my hometown.